Tote × EquiAnalytix
An interactive, race-by-race data blog delivering exclusive EquiAnalytix ratings and live commentary to Tote customers across the season’s World Pool meetings.
Tote × World Pool
Exclusive partner
100 / 100
Lighthouse performance
0.6s
Largest contentful paint
The client
Tote is the UK’s totalisator betting operator, and World Pool is the global commingled pool that runs across the season’s biggest international meetings. EquiAnalytix is the exclusive data partner for these meetings.
The brief
Give Tote customers something they can’t get anywhere else: race-by-race EquiAnalytix ratings, live data, and expert commentary to read alongside every World Pool race, with a direct route to bet on the Tote.
What we built
- An interactive, race-by-race blog for every World Pool meeting
- Live EquiAnalytix ratings and a sortable racecard per race
- Expert written commentary alongside the numbers
- A “Build a Bet on Tote” route from analysis to wager
- Analytics wired to report engagement back to the Tote
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